Last year, Pornhub provided never before-seen analytics on how women view porn on their site. This year, they decided to follow up and see what changed in one year.
Here’s what we learned:
1. The most searched words by women are “lesbian,” “threesome,” and “squirt.”
And terms such as “black,” “cartoon,” and “lesbian scissoring” have become more popular since 2014.
2. In the past year, more and more women searched for “real celebrity sex tapes” and “real massage cams.”
Each category (respectively) received over a 1,000% increase in search growth in the past year.
3. Reality TV stars Kim Kardashian and Farrah Abraham are the top two searched for porn stars by other women.
4. And women search for porn stars James Deen and Bruce Venture way more than men do.
And Pornhub’s campaign to send porn stars to space has made Johnny Sins spike in popularity in the past year.
5. Women are far more likely than men to search for videos of oral sex being performed on women.
The top five terms were “guy licking pussy,” “man eating pussy,” “pussy eating orgasm,” “pussy licking,” and “eating pussy.”
6. The top three most popular categories among women are “Lesbian,” “Gay (Male),” and “Big Dick.”
“Lesbian” and “Gay (Male)” remain the top two, and “Big Dick” has become increasingly more popular within the past year.
7. And categories such as “For Women,” “Lesbian,” and “Solo Male” are far more common among women.
These pretty much have remained the same since 2014, with “For Women” and “Lesbian” becoming a bit more popular.
8. About 64% of female porn viewers are between the ages of 18–34.
9. And the average worldwide age of female porn consumers is 34.
10. For worldwide visitors, Brazil and the Philippines had the highest female-to-male porn-viewing ratio.
Each country (respectively) has a 35% to 65% female-to-male ratio, substantially higher than the worldwide average of 24% to 76%.
11. Two percent more American women have been watching porn since last year.
12. And in the U.S. alone, southern states like Mississippi, Georgia, and South Carolina have the highest female-to-male viewer ratios.
Tennessee, Louisiana, Maryland, North Carolina, and Alabama are also among the highest in female-to-male porn watchers.
13. For the most part, women spend a little more time on each Pornhub visit than men.
On average, women spend about 10 minutes and 10 seconds compared to men’s 9 minutes and 22 seconds, and generally spend about a minute longer on Pornhub than men.
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